A report from Strategy Analytics was released this month stating that Google's Pixel phone line is the fastest growing smartphone brand in the United States.
Despite the immense drama surrounding the Google Pixel line, whether it be numerous leaks after a shipment of pre-release hardware was stolen and sold on the black market, to a fairly passionate hatred over the notch from the hardcore tech community, or the numerous issues that seem to plague each generation of Pixel phones for the first few months, it looks like that didn't hold back the average consumer from picking up a shiney new Pixel Phone.
While the market is largely dominated by long-time players, Apple and Samsung, it seems that Google's strategy is starting to pay off. By focusing on AI based features like their call screening feature, the various Google Assistant features, and the highly-praised camera — including the front-facing selfie cam — Google has managed to attract a generally high affluent demographic. The report states:
Google Pixel is now the fastest-growing major smartphone brand in the United States. Like Apple, Google is targeting rich Americans with rich eSIM devices and rich apps. Is Pixel the new iPhone?
This aligns with a report that came out at the end of last year that stated that of Google's $2.98 Billion in gross profit for hardware in 2018, the Pixel accounted for $1.78 Billion of that and is projected to grow exponentially over the next few years.
In a previous video I stated that "Google didn't make the Google Pixel for You" meaning that they didn't make it for the die-hard tech enthusiasts but the average consumer. Their features, marketing, and actions have pointed that they're trying to be what I like to call "the iPhone of Androids." Compared to the other Android options out there, I think they're doing a good job.
Now if only they could just release it without it being a dumpster fire for the first few months.